In the ever-evolving IT industry, partnerships can be pivotal. For HappySignals, a standout name in IT Experience Management, this meant teaming up with Liquidity Group. In a recent interview with Liquidity Group, we gleaned insights into why the Finnish founders took this significant step and how it’s shaping their journey.

The Trio Behind HappySignals

Three Finnish tech entrepreneurs, Sami Kallio (CEO), Sami Aarnio (CTO), and Pasi Nikkanen (CGO) conceived HappySignals to build out IT services for a wider audience. Their collective backgrounds, steeped in designing services for sprawling enterprises, laid the groundwork for what HappySignals is today. 

"[Before HappySignals], I was running a service design company deeply rooted in experience-based design," said Sami Kallio. With Aarnio as the technical anchor and Pasi Nikkanen’s experience mirroring the roles of their clientele, the trio created a brand that resonated deeply with its growing audience.

HappySignals is a standout in the IT Experience Management space. Their SaaS platform delves deep into IT end-user experiences across various IT services. 

"HappySignals is a tool for IT decision-making – offering requisite experience data from employees and facilitating a focus on business-critical elements,” said Aarnio.

Their success stories echo their impact. For instance, Reckitt, with a workforce of 40,000, recovered a whopping 250,000 hours back to business in just one year, thanks to HappySignals. With an ARR touching 5M€, YoY growth of 40%, and an enviable roster of clients including Wiley, Siemens Healthineers, and Fujitsu, HappySignals is setting benchmarks globally.

Standing Tall Among Competitors

The market is full of IT experience measurement tools, but HappySignals carves a unique niche. Their focal point remains the human experience of IT. 

"Our product includes best practices, and because of this, there's no customization needed, resulting in a super-short time to value,” said Nikkanen. This universality also facilitates benchmarking, offering organizations deep insight into their performance.

So, why Liquidity Group? It began with a board member's recommendation but quickly transformed into a relationship founded on mutual trust. Liquidity Group's terms, tailored to HappySignals' requirements, made the decision straightforward. Reflecting on the experience, Kallio said, "Everything has panned out as discussed. They are professional and seamlessly integrated into our operations."

“We are excited to work with the talented HappySignals team to fund their next phase of growth. We were impressed by their market-leading product and capital-efficient approach to growth, and see a bright future ahead for the business,” said Paul Brodie, Managing Director, Europe at Liquidity Group.’

With 2024 on the horizon, HappySignals envisions enhancing IT end-user experiences across the board and amplifying productivity for millions. They are relentless about business growth and product enhancement, always in synergy with their clientele and partners.

HappySignals' journey is a testament to the power of the right partnerships, with Liquidity Group being a significant chapter in their success story.

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