Prior to LIQUiDITY, Heba led the CRM Department at United Printing & Publishing and led Market Data Strategy & Org. Excellence at Abu Dhabi Securities Exchange, where she spearheaded projects facilitated by her extensive quality management and leadership skills. Heba holds a Bachelor’s degree Management Information System from Al Ain University (UAE). She’s certified in quality management (ISO;) as well as cyber security from Zayed University (Abu Dhabi, UAE).